Brand Value
DASODA helps many women seeking special happiness and beauty to
shine and live their own life story as beautiful heroines.

Brand Personality
An abundance of sensitivity, fashion-able style, dreaming your own special
romance, wishing to “love and be loved, and be recognized.”
This represents the young, strong and proactive women of today
who are up to new challenges and on-going transformation.

Brand Concept
Gentle to the skin – With a formula dedicated to being mild on the skin,
which was never before achieved by any eye makeup, DASODA products
effec-tively function while attracting repeat users with highly safe products.